Established in 2001, LubeRite was born from the demand of the various manufacturing firms in South Luzon for high performance lubricants, but at a better value proposition — in terms of price, stock availability, and after-sales service. The brand LubeRite is now the preferred choice of the larger automotive and computer parts manufacturers in the ecozones for their machinery lubrication, and has now expanded its reach to North Luzon, Visayas and Mindanao.